M.U.D. stands for Mindful Unique Decisions, embracing life wide open. It’s about living a natural, healthy lifestyle. It’s about LIVING life not just experiencing it. What led me on my M.U.D. journey was getting help for an eating disorder which I struggled with for 15 years. 10% of all profits raised will benefit NEDA the National Eating Disorders Association which "supports individuals and families affected by eating disorders, and serves as a catalyst for prevention, cures and access to quality care."