Bracelets Against Brain Cancer – Bravelets

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Bracelets Against Brain Cancer

10% of purchases made will be donated to Bracelets Against Brain Cancer Learn more

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About this cause:

This shop was created in memory of Elizabeth Foster DeLong, who passed away peacefully on April 7th, 2014 after a courageous fourteen-month battle with Stage IV glioblastoma multiforme.

The median life expectancy of someone with a glioblastoma is only about 18 months, with less than 3 to 5% of people surviving greater than five years. Tumor cells are very resistant to conventional therapies, and the brain, which has a very limited capacity to repair itself, is susceptible to damage during treatment. Today in the US, 42 men, women and children lost their lives to brain cancer. It happened yesterday, and unless things change, it will happen again tomorrow.

While basic scientific discoveries tell us more about cancers of all kinds with each passing year, more than 90% of research stops at the financial “Valley of Death,” never to be translated from knowledge into new therapies for patients. Furthermore, because brain cancer is not as prevalent as other types, few biotechnology and pharmaceutical companies have been willing to invest research and development dollars. This must change.

Items listed on this page are available both in gray, the official promotional color for brain cancer awareness, as well as in Betsy's most favorite color, green. A percentage of proceeds from this shop support Accelerate Brain Cancer Cure (ABC2), one of the leading charities actively working towards a cure for this often uncommon but deeply devastating form of cancer, for which there is limited research and funding. ABC2 is self-described as "relentless in our search for the critical brain cancer breakthroughs that will lead to cures" and seeks bring a unique venture approach to brain cancer research and treatment.

Drug discovery and development can take 10 to 15 years. When ABC2 backed Genentech to get Avastin approved by the FDA for glioblastoma, it became the first new brain cancer drug approved since 1999 (fact courtesy of ABC2's website).

All of this said, please consider supporting this worthy cause, in the hopes that one day, patients faced with grim diagnoses like Betsy's can enjoy a better quality of life and prolonged survival.